Of 10 votes cast so far, The Man Your Man Could Smell Like In 2010, Old Spice needed to reach a new audience, so they cast former NFL player Isaiah Mustafa as a smooth-talking, shirtless pitchman who rattled off increasingly absurd claims — all in astonishing single takes with no visible cuts. "The Man Your Man Could Smell Like" became an instant sensation, and the brand followed it up by having Mustafa film hundreds of personalized video responses to fans and celebrities in real time, essentially inventing a new genre of interactive advertising. Body wash sales reportedly doubled within months. Over a decade later, "on a boat" and "look at your man, now back to me" are still instantly recognizable. leads with 30%.
The Most Interesting Man in the World Starting in 2006, Dos Equis introduced a silver-bearded, impossibly accomplished character who narrated his own legend in the third person: he's been known to sleep until noon, and once had an awkward moment just to see how it feels. Every ad ended the same way — "I don't always drink beer, but when I do, I prefer Dos Equis. Stay thirsty, my friends." The catchphrase escaped advertising entirely and became a genuine part of everyday conversation, spawning endless memes and parodies. The campaign ran for a decade and turned an obscure import beer into a household name. is second on 30%, close enough that a handful of votes could still turn it around.
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