In 2012, psychologist Amy Cuddy gave one of the most-watched TED talks of all time, claiming that holding an expansive "power pose" — think hands on hips, feet planted wide, chin up — for just two minutes could raise testosterone, lower cortisol, and make you feel measurably more confident before a big moment like a job interview or a pitch.
The idea spread everywhere: coaches, teachers, and job seekers adopted power posing as a pre-game ritual, and the talk became one of the most viewed in TED's history. But starting around 2015, large replication studies failed to reproduce the original hormone findings, and in 2016 one of the study's own co-authors, Dana Carney, publicly said she no longer believed the effect was real. Cuddy has continued to defend a scaled-back version of the claim — that posture shifts how you feel, even if it doesn't shift your biochemistry.
Power posing is now one of the most-cited examples of psychology's "replication crisis," a period when a surprising number of famous, textbook-worthy findings turned out to be shakier than they first appeared. So — did the original research get something real, or did a viral TED talk outrun the evidence?