Originally created in 2021 by Dubai-based FIX Dessert Chocolatier, the viral chocolate bar—officially named "Can't Get Knafeh of It"—combines a thick chocolate shell with a crunchy filling of toasted kataifi (kunafa pastry), pistachio cream, and tahini. The confection exploded into a global sensation after ASMR tasting videos blew up on TikTok, inspiring bakeries and chocolatiers around the world to produce their own versions. Blending traditional Middle Eastern dessert textures with rich pistachio and chocolate, it offers a unique contrast of velvety sweetness and crispy crunch that makes it well worth trying.

• wikipedia.org
• finedininglovers.com
• officialfixdessertchocolatier.com