Would you try the viral Dubai chocolate bar filled with kunafa and pistachio cream?
This luxurious dessert bar combines traditional Arabic flavors with artisan chocolate. It features a layer of kunafa — a classic Middle Eastern pastry — covered in chocolate and sprinkled with pistachios, creating a harmony of crunchiness, creamy texture and sweet flavor. The combination of pistachio and kunafa has gone viral on social media, attracting attention worldwide as a standout example of Dubai's innovative desserts.
Originally created in 2021 by Dubai-based FIX Dessert Chocolatier, the viral chocolate bar—officially named "Can't Get Knafeh of It"—combines a thick chocolate shell with a crunchy filling of toasted kataifi (kunafa pastry), pistachio cream, and tahini. The confection exploded into a global sensation after ASMR tasting videos blew up on TikTok, inspiring bakeries and chocolatiers around the world to produce their own versions. Blending traditional Middle Eastern dessert textures with rich pistachio and chocolate, it offers a unique contrast of velvety sweetness and crispy crunch that makes it well worth trying.
