📊 poll results
Internet memes that broke into the mainstream — which one crossed over hardest?
🏆 Leading: Rickrolling
Starting on 4chan and YTMND around 2007-2008, internet pranksters began disguising links to Rick Astley's 1987 music video "Never Gonna Give You Up" as something else entirely, tricking people into an unexpected earful of 80s pop. "Rickrolling" spread from niche forums to full mainstream culture over the following decade, eventually showing up in official White House tweets, Google's April Fools' gags, and even live sports broadcasts. Nearly two decades later, it remains one of the internet's longest-running inside jokes, and the original video has racked up well over a billion views almost entirely because of the prank.